DeWalt hoodie

Product name

DeWalt Hooded Sweat jacket

Client

Powersource Promotions

Date

Write Up

DeWalt as a leading contender in the Power Tools market sought promotional material to help reinforce the brands positioning with additional marketing to appeal to end users (tradesmen / home renovators). The promo item with purchase of their product would reflect the strength of the brand. Through discussions a Hooded Sweat Jacket was the chosen form of media and w/ 4 colour process silkscreen applied to the design. Through design the background colour of a black hoodie was utilised to create the black / shadow elements and all other colours laid upon to give a 3D aspect.

It appears as if the logo is tearing through shredded metal to make the logo burst out to the viewer and evoke the strength and power of the brand.