Force Cat 07

Product name

Force Industries Summer Catalogue 2007

Client

Force Industries

Date

Write Up

As the original design process began it developed from a simple A3 spread linesheet of the product range into a 24 page catalogue as the value of reaching the target market with as much information as possible was becoming realised and more funding became allocated to the project.

The cover features a Matte Black finish with Gloss Black Force Branded dragon at extreme crop offset by gold foil branding and spray white typeface. Simple yet effective and not an image to be seen.

Inside in stark contrast, white is the predominant background colour with depth added via the repeated dragon "overcrop". The products and "hero shots" become the main focus with all the required tech specs, data and writeups conveying to the reader that this is serious riders products with the market appeal to an entry level grom.