GT- dominance

Product name

Establish Dominance - Press Campaign

Client

GT Bikes Australia

Date

Write Up

GT Bikes Australia requested an ad to focus on Luke Madill's achievements throughout the year.

The specific brief looked to have a simple brief without a riding shot. So through searching the images found the powerful image at the top of the starting line and had a photoshoot organised to create a 180 staggered image from left to right that feels like an all encompassing look at how he can see and feel all riders around in a race. Combine this with the stark black background, results sheets that speak for themselves and the shiny trophy the message is quickly easily and readily conveyed to the reader.

Madill, established dominance long before the ad even went to print.