gt-madill

Product name

Luke Madill - 20 years of dominance

Client

GT Bikes Australia

Date

Write Up

After 20 years as one of Australia's most proficient BMX riders and representing his countries on numerous occasions including the 2008 Beijing Olympics.

GT Bikes Australia saw fit to celebrate this momentous occasion with a double spread ad highlighting some of his achievements over the years. Not one single image was suitable to sum up his efforts so through discussions with Luke, his family, the Riding Team and all GT Staff a compilation ad was developed to give credit to all he has done.

The filmstock, polaroid and slide overlays give representation that times have changed throughout his career, but the riding mentality and determanation to win remains the same.