Rampage Packaging

Product name

Rampage Packaging

Client

TDJ Australia

Date

Write Up

Through further development the Rampage dog metamorphisised from a simple vector outline of a dog's head into a full 3D impact render.

Subtle reference to the new reange was implemented in the design of the canine-cyborg such as the jaw-bone using key design features of speakers and the overall body generated from the leading lines of the product family.

As an entry level product, high impact packaging sells products, This packaging revamp saw an increase in sales to bring into line with other hi-end brands within the same outlets through perception of quality to the consumer via marketing without the associated "known" brand names attached.